Hi, I'm

Tiffany Farthing Product Designer for AI-driven, enterprise SaaS

SELECTED WORK

Netcall Contextual AI workflows 01 / 05

Liberty AI

Designing contextual AI workflows for complex enterprise SaaS — from chat as an entry point to reviewable, editable generated output.
Comply365 Aviation safety reporting 02 / 05

Vistair

Reducing friction and errors in a regulated aviation safety reporting workflow.
Tumelo Pension & ESG data 03 / 05

Tumelo

Helping investors understand complex ESG fund data — clarity, trust, comprehension.
Confidential client B2B cross-border payments 04 / 05

FX

Designing trust into a cross-border payments dashboard — simplifying complex FX data for confident, fast decision-making.
Netcall Design systems 05 / 05

Spark

Building scalable, accessible design patterns for complex SaaS products.

About

There isn't always a clear brief. My work starts with untangling, and finding the real problem underneath.

I work between engineering and the people who use what gets built — making sure the user's needs and the business's goals move in the same direction rather than against each other.

Tiffany Farthing
Tiffany Farthing
Product Designer

I design for clarity in complex, high-stakes products.

I bridge strategy, design and implementation, and lean on prototypes to help stakeholders see and agree on what a product or new feature should become.

Get in touch →

Capabilities

What I do, end to end.

Research & Strategy

  • User research
  • Stakeholder facilitation
  • Problem framing
  • Discovery workshops

Product Design

  • UX/UI design
  • Interaction design
  • Prototyping (Figma)
  • Design systems

AI & Emerging Patterns

  • Conversational UI
  • Human-in-the-loop patterns
  • Trust & confidence states
  • Workflow generation

Development

  • Front-end (React)
  • Design-to-code handoff
  • Component libraries
  • Technical feasibility

Experience

  • 2025 — Present Netcall / UX/UI Designer

    Designing contextual AI workflows for complex enterprise SaaS.

  • 2024 — 2025 Freelance / UX/UI Designer & Developer

    Self-directed UX/UI and front-end work across web and product.

  • 2023 — 2024 Comply365 / Frontend Developer

    Building interfaces for regulated aviation software.

  • 2022 — 2023 Tumelo / Product Designer

    Making complex ESG and investment data clear for everyday investors.

  • 2019 — 2021 Kick Interactive / UX/UI Designer

    Designing mobile and web products from concept to handoff.